Paving the Way
With two months to decide the general election, Route 24 puts swing state voters in the driver’s seat.
FOR IMMEDIATE RELEASE
Contact:
Sam Reetz
Millennial Ethics Productions
route24@substack.com
Millennial Ethics Takes Route 24 On the Road
With two months to decide the general election, Route 24 puts swing state voters in the driver’s seat.
[Los Angeles, CA – Tuesday, September 3, 2024] Millennial Ethics Productions, which creates original stories to chart a new course for policy conversations between generations, has launched Route 24, a Substack newsletter for those who feel out of gas with current news cycles and elect stories that drive public trust. First announced in April, today’s launch kicks fundraising for Route 24 into high gear. For less than the cost of a movie ticket or streaming rental, paid subscriptions start at $10 and go towards presenting Probable Cause to the public this October.
Although not working on behalf of any candidate or campaign, Route 24 seeks to educate and motivate inactive, uncommitted, and undecided voters from swing states to steer away from disinformation and consider a Harris-Walz ticket this November. Millennial Ethics’ CEO Sam Reetz said in a statement on Route 24's launch, “At a time of increased partisan polarization, turning away from disinformation and towards people-powered stories can restore public trust to political spaces.”
Route 24 subscribers can expect three issues to arrive every week:
Scenic Route - On Sundays, Scenic Route puts immersive stories on full view.
Driver’s Ed - On Tuesdays, Driver’s Ed shifts gears on hot-button election issues.
Rest Stop - On Fridays, Rest Stop hits the brakes and tests tracks for inspiration.
As a special thank you, the first 24 paid subscribers will receive a Route 24 sticker book.
Route 24 will also host its first community event, a Zoom House Party with Force Multiplier and others on Tuesday, September 17th at 4:30PM PT/7:30PM ET. RSVP to attend here.
To come along for the ride, swing by www.driveroute24.com and follow @route24 on Substack for the latest updates.
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For more information about Route 24, to request an interview, or explore partnership opportunities, contact Sam Reetz by e-mail at: route24@substack.com.
About Millennial Ethics: Millennial Ethics Productions creates original stories to chart a new course for policy conversations between generations. Millennial Ethics’ work has achieved recognition from media and entertainment, government, as well as social innovation affiliates including Caring Across Generations, CoGenerate, New York City Mayor’s Office of Media and Entertainment, New York City Department of Small Business Services, The Global People’s Summit, The Roddenberry Foundation, and The Gotham Film & Media Institute.
However you’re able to support
, thank you for coming along for the ride!Stay the course,
Sam